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Waking up from your Marketing Dream
5/19/2011 12:35:58 PM
Have you had one of the five most common dreams lately? Sigmund Freud made a name for himself interpreting dreams. Long before Freud had a conflict between his Id and Superego, people have been trying to find some kind of meaning from the messages they get while they sleep. For the sake of our topic, I would like to try a new twist at dream interpreting the five most common dreams and how they relate to your marketing plans. Your subconscious mind is trying to tell you something as you slumber. Today, I am here to solve the mystery.

1. Falling: Over the years, dream theorists have suggested that this dream is caused by a circumstance that is out of your control. You are struggling with an insurmountable task and it has gone awry. This comes pretty close, but my marketing slant is that this is because you don’t have a strategic marketing plan… at least one that is working for you. You need sales, but lack the tools necessary to get the job done. And if you hit the ground in your dream, your company will either go bankrupt or be taken over by the federal government (although I think they are the same thing.)

2. Forgot to get dressed and went to work: The dream always starts with you going into a familiar place and taking off your coat, only to find that you have forgotten to put any clothes on under the coat. The dream ends with you trying to hide while people suddenly discover your nudity and begin to point, laugh and call other people to gather around you for a look. Does this have to do with our insecurities? No, it has to do with people who post too much information about themselves and what they think of everyone in the company on Facebook. One step further would be the person who posts it all on the company FB site and over exposes their opinions to the world.

3. Going back to school having not studied for a final exam: In this dream, you find yourself back in the classroom taking a test, but you have failed to study for the test and the answers just won’t come to mind. You flunk the test and are held back while your classmates move on to greater things. Does this dream mean that you are unprepared for what is coming ahead of you? No, it just means that you need to take a closer look at your competition. What are they doing that works that you aren’t doing? You may need to change your marketing methods if this is your dream.

4. Being chased: Whenever I have this dream, it seems like it is a large bear that is chasing me. Sometimes it is lion. In any case, the animal always gets really close – so close I can feel it’s breath on the back of my neck – right before I wake up. Is this your worst fear trying to catch up with you? No, it is just a reminder that you can never quit marketing in business. If you do, you will get eaten by the competition.

5. Teeth falling out: No matter how you try, in this dream you cannot keep your teeth in your head. Every time you open your mouth to speak, eat or yawn, more of your pearly whites just tumble out of your mouth. This is a warning that you have to be careful with your marketing communications. If you misspeak on your marketing materials, it can come back to haunt you. If you put wrong information on your web site, someone will site it in an article about your company. Company communication is vast, but in this day, information hangs around forever. You cannot be too careful with what you are putting on your web site, brochures, ads and even your tweets.

Keep one eye open tonight. You might just learn something about your marketing efforts as you dream.
________________________
Photo by Scott Griessel

 

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